Many small business owners want more sales, but the real challenge isn’t effort, it’s preparation.

Too often businesses push harder on marketing or lead generation without the right foundations in place, leading to inconsistent results and stalled opportunities.

In this session, we’ll explore what it means to be truly sales ready and the key areas every business needs in place to create a steady pipeline, progress opportunities, and win more of the right work. You’ll leave with a clearer view of the foundations that support consistent sales growth.

Kristy has over 30 years sales expertise, having led B2B sales teams globally with exceptional success. In 2011, she founded Zest Consultancy to drive growth for SME B2B businesses. Zest has become a trusted name in sales training & consultancy, offering innovative strategies and measurable results. Empowering small businesses by refining sales strategies, strengthening sales abilities, and building sales processes to secure more customers.

Services include sales training, monthly subscriptions, and on-demand sales director support, all tailored to transform and elevate B2B sales performance.