User-generated content (UGC) is becoming one of the most powerful tools in marketing. In this seminar, business owners will discover what UGC is, how it differs from traditional influencer marketing, and why audiences trust it more than brand-created content. We’ll explore how authentic customer content can increase engagement, build credibility, and deliver measurable ROI. Attendees will leave with practical ideas for collecting, managing, and incorporating UGC into their marketing, helping them build stronger connections with their audience and achieve better results from their campaigns.

With over 8 years’ experience in influencer marketing and social media management, I’ve worked with a range of global and household brands creating high-performing content and campaigns. I now work full time as a UGC creator and educator, helping others learn how to turn content creation into a full-time income. I launched my business while on maternity leave with my third son and grew it while raising three boys. I’m passionate about helping businesses understand how authentic customer-led content can drive stronger engagement and real marketing results.