"Most SMEs don’t have a sales problem - they have an execution problem.

In this practical 20-minute session, Jeff shares his proven 5-step sales and marketing framework used with growing SMEs. You’ll learn how to communicate clearly with your target market, generate consistent enquiries, and build a repeatable sales system that converts. Jeff also shows you how to measure marketing ROI with confidence, identify what’s working, and land and expand clients to maximise lifetime value and long-term relationships. Simple, practical steps you can apply immediately to create predictable sales growth.

Jeff Shrimpton is a business coach and advisor working with SME owners across the UK. He helps businesses grow profitably by improving sales, marketing, leadership, and execution. Jeff specialises in turning owner-dependent, chaotic businesses into structured, scalable companies with clear plans and strong teams. Known for his practical, no-nonsense approach, Jeff focuses on what actually moves the needle — not buzzwords or theory. He works with business owners who want clarity, control, and consistent growth.

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