Trust no longer sits at the end of the buyer journey – it now sits at the beginning. LinkedIn research shows 86% of B2B buyers start with a brand already in mind: their “day-one list.” At the same time, only 5% of your market is actively buying. In this seminar, you’ll discover why consistent visibility and strong professional networks are critical to staying front of mind with the 95% who aren’t ready yet. You’ll leave with practical strategies to build trust earlier, strengthen your positioning, and ensure you’re the obvious choice when buying decisions are made.

Gemma Warren is a marketing professional and founder of Beautiful Client Comms, acting as a trusted marketing partner to B2B professional services firms and business leaders who need consistent, effective marketing without the overwhelm. With over 20 years’ experience across agency and client-side roles, she specialises in outsourced marketing management, including copywriting, social media content and email campaigns that align with business objectives. Gemma helps growing firms consistently remain front-of-mind with the clients they want to attract with organic marketing strategies.