Your marketing might be great at getting attention but where are all those leads going? In this session, we'll explore how businesses lose sales through hidden gaps in their customer journey. From the first click to the final conversion, you’ll discover the weak spots that cause customers to drop off, and how to plug them using smart process audits and better marketing systems. Expect relatable examples and practical frameworks.

Vicki is the co-founder of Contexful, a consultancy that specialises in marketing operations and audit strategy. Drawing on extensive experience in marketing technology, process optimisation, and data alignment, I help organisations identify inefficiencies and unlock new revenue opportunities through smarter systems. I have worked with a wide range of clients, from local SMEs to national brands, to build marketing infrastructures that deliver growth.