In this fast-paced, insight-driven session, discover how a strategically written book can become one of your most powerful business assets. Learn how authorship builds authority, attracts high-quality clients, and opens doors to speaking, PR, and new revenue streams. Sam Pearce shares practical, real-world examples of how business owners are using books to stand out in crowded markets and accelerate growth. Whether you’ve considered writing a book or not, you’ll leave with a clear understanding of how publishing can elevate your profile and transform your business trajectory.

Sam Pearce is the founder of SWATT Books, a publishing consultancy helping business owners, coaches, and thought leaders turn their expertise into powerful, business-building books. With over 250 titles published since 2013, Sam specialises in strategic publishing that drives authority, leads, and long-term growth. As the author of The Write Strategy, she combines real-world experience with a proven framework to help entrepreneurs stand out, scale their impact, and position themselves as the go-to expert in their field.