The business climate is changing fast. Buyer behaviour is shifting, AI is accelerating, traditional sales funnels are cracking and customers are demanding more value than ever before. So how can you weather the storm?

In this fast-paced and insightful 20-minute keynote, founder Matt Larcome delivers The Business Forecast - a sharp look at the trends, challenges and opportunities set to shape the next six months for B2B businesses.

From changing buyer behaviour and tougher sales conditions to the rise of AI search, real-life experiences, smarter marketing and new growth opportunities, this session will help you stay one step ahead of the market.

Expect practical insights, bold predictions and clear actions you can take immediately.

Perfect for business owners, directors, sales teams, marketers and ambitious professionals who want to navigate the months ahead with confidence.

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Matt Larcome is the founder of B2B Expos, one of the UK’s longest-running platforms connecting and inspiring growth for B2B professionals, business owners and decision-makers each year.

With over a decade on the front line of business networking, events, sales and SME marketing, Matt has a unique view of what is really happening in the B2B world - not just theory, but what businesses are buying, struggling with, investing in and demanding right now.

Known for practical insight, honest opinions and high-energy delivery, Matt helps businesses cut through the noise and focus on what actually drives growth.

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