Is your marketing really working - or are you just hoping it is?In this practical, straight-talking keynote, Ros Conkie cuts through vanity metrics and marketing fluff to show business owners what to measure, why it matters, and how to prove ROI. Drawing on her background in engineering and 20 years in B2B marketing, Ros explains how to track conversion rates, understand your buyer journey, and turn marketing from a gamble into a predictable growth system.If you want to stop guessing, start measuring what matters, and make confident marketing decisions, this session is for you.

Ros Conkie is a marketing strategist and author who specialises in helping technical and engineering-led businesses build marketing that actually works - predictable, measurable and grounded in logic rather than “fluff”. A former Mechanical Engineer turned marketer, Ros applies robust engineering principles to marketing, translating complex propositions into clear, compelling messages that attract profitable, loyal customers.