Many businesses invest time in social media but struggle to see real results. Without a clear strategy, it’s easy to spend hours posting and engaging without generating any business opportunities.

In this session, Karen will show you how to turn LinkedIn into a powerful tool for building awareness, generating leads, and driving real sales. You’ll learn proven tactics to help you strengthen your presence, expand your reach, and build meaningful relationships with your audience.

Expect a lively and interactive session packed with practical insights.

Karen is an award-winning copywriter and social media specialist, with over 20 years’ experience in marketing. She’s helped businesses of all shapes and sizes connect with more clients through engaging social media marketing, blogs, web content, case studies and more.

Karen works with clients across the UK, including the University of Oxford, the London School of Economics, Health Education England, and many smaller organisations.

She enjoys helping SMEs and larger companies grow their businesses through great marketing.