Store
Show Guide Advert
B2BX Show Guide Advert

Description

Stand Packages

Bronze
Package
Silver
Package
Gold Package
Basic
Standard
Premium
X
1/2 Page
Full Page
X
X
X

Stand Space Sizes

Recent Reviews

Frequently Asked Questions

How many people attend your expos?

Our events typically attract 250–500+ B2B professionals, all of whom are there to discover ideas and solutions to help them scale and grow.

Unlike other local business shows, our audience is made up of B2B decision-makers and buyers. We vet all attendees and limit charities, students and casual visitors so you get more face-time with the right people.

Do I get a list of attendees?

Yes, we provide exhibitors with a post-event attendee summary showing the businesses represented on the day for those who book the silver or gold packages.

Consider upgrading to either silver or gold to access the attendee list which we issue 24-48 hours after the event.

What's your cancellation policy?

Cancellations made more than 60 days before the event date are eligible for a full refund. Cancellations between 30–60 days receive a 50% refund.

Within 30 days of the event, stands are non-refundable, but you can transfer your booking to a future event at no extra charge.

What can I bring with me?

You can bring whatever you need or want to as long as it all fits within the space you order. We recommend bringing banners, a screen if you want to play a video or provide live demos. If you're not sure what you can bring, ask our AI agent.

Can I have access to electrics?

Absolutely, simply add electrics to your order. Electrics is available for £35+VAT. You must pre-order so that we can allocate you a suitable stand.

What size stands do you offer?

For most exhibitors attending, a 1m x 2m stand space is a great starting point. It gives you enough space for a couple of roller banners, table display and a couple of team members.

If you're planning a demonstration, product display or want a more premium presence for larger banners, we recommend upgrading to either a 3m or 4m wide space.

What time can we set-up?

You'll be able to set-up on the morning of the event from as early as 7:30am. All stands must be set-up by 9:30am, ready to accept visitors from 9:45am.

How many staff can I bring?

There's no hard limit on staff per stand, though we recommend at least two people. Extra staff passes are included in your booking, just let us know names in advance for badge printing.

Can I bring my own branded items and display materials?

Absolutely, and we encourage it. Roller banners, tablecloths, product samples, leaflets, promotional gifts, screens and tablet displays are all popular choices.

The only restriction is that displays must stay within your allocated stand footprint and must not obstruct visitor gangways, fire exits or the stands next to you.

Do you limit how many companies can exhibit?

Yes we do limit how many companies can exhibit for each industry. We do this so there's a great mixture of exhibitors for attendees to discover. This also gives you the best chance to meet with potential prospects.

To avoid being turned away because we've got too many of your competitors booked, we recommend booking early.

Do you offer charity discounts?

Unfortunately we do not offer discounts to charities.

How do I book a stand?

Simply book your stand online and complete the booking form. Don't forget to add any stand upgrades that you'd like to enhance your order and get the most from exhibiting with us.

What happens after I've booked a stand?

You'll receive confirmation from our events team as well as a link to our exhibitor hub. We'll keep you up to date with all the event details and help you plan your stand to get the most out of exhibiting.

Stand Inspiration

Getting started

Position a tall banner at the back, a branded tablecloth on your table, and leave space at the front for face-to-face conversation. Simple, welcoming, and proven to work.

Roller banners behind you

Merch and a relatable prize-draw competition

Leaflets and brochures to takeaway

Give advice and tell people exactly how you can help them

Provide in-person demos

If you have a product or software to show, make the demo the centrepiece. A screen or tablet running a live demo gives people a reason to stop and engage.

Screen or iPad on a stand

Looping product video or live walkthrough demos

Brief printed one-pager advice to takeaway

Book in full demos for after the event

Boost your presence

For larger stands, create a branded environment rather than just a table. Pull-up banners on both sides, matching tablecloth and a clear visual hierarchy make you look like the main event.

2-3 roller banners or a large pop-up banner stand

Bring a matching coloured tablecloth

Branded staff t-shirts and lanyards for your team

Consider becoming a sponsor for extra promo

Create a buzz on your stand

Busy expo floors mean people move fast. A simple hook, something visual, interactive or just even edible. Do something different that will grab attention or create a buzz.

A quiz or spin-the-wheel giveaway

A bold question or statement on your banner

Branded sweets, chocolates, or mints

A free audit or consultation offer, sign up on the day

Lead generation

The biggest mistake exhibitors make is forgetting to collect details of everyone they speak to on the day. Set up a simple system before the day so follow-ups are easy.

Paper sign-up sheet with a prize draw

QR code to a Google Form or landing page

CRM app open on your phone or tablet

Business card bowl (simple but effective)

What to do after the expo

Your stand is just the start. The exhibitors who get the most ROI are the ones who follow up fast and personally.

Email or LinkedIn connect within 48 hours

Reference something specific from your conversation

Offer a clear next step - a call, demo, or proposal

Add to your CRM and nurture sequence

Photos Gallery

Description

The printed show guide is handed to every exhibitor and attendee at the expos, giving you extra exposure and promotion from the event.

On top of the printed edition, we share a digital PDF version with all registered attendees before the event, so your advert is working before the doors even open.

Advertising Reach:

  • Handed to every exhibitor and attendee on the day
  • Digital version shared with all attendees before the event
  • Attendees typically keep their printed guide for 2-3 months
  • All adverts printed in full colour

Whether you're exhibiting or not, a show guide advert is one of the most cost-effective ways to put your brand in front of a highly targeted local business audience.

Bronze
Package
Silver
Package
Gold Package
X
1/2 Page
Included
Full Page
Included

Show Guide Advert Sizes

1/4 Page Show Guide Advert
A compact, cost-effective presence. Great for contact details, an exclusive offer or brand awareness.

Artwork Size:
Height: 6cm (60mm)
Width: 8.5cm(85mm)

No bleed required.

1/2 Page Show Guide Advert
Plenty of space to tell your brand story. Don't forget, half page adverts are included free for Silver package exhibitors.

Artwork Size:
Height: 8.5cm (85mm)
Width: 13cm(130mm)

No bleed required.

Full Page Show Guide Advert
Maximum impact - stand out with our largest show guide advertisement. Don't forget, full page adverts are included free for Gold package exhibitors.

Artwork Size:
Height: 18cm (180mm)
Width: 13cm(130mm)

No bleed required.

Recent Reviews

Frequently Asked Questions

Do I need a stand to book an advert?

Not at all! Show guide advertising is open to any business, whether you have a stand at the event or not.

It's a great option for businesses that want to reach the expo audience but aren't able to exhibit on the day. Your advert will appear in both the printed guide and the digital PDF version, regardless of whether you're attending in person.

What are the ad sizes you offer?

We offer quarter page, half page and full page adverts, all printed in full colour.

A quarter page works well for a clean brand statement, contact details, or a single focused offer.

A half page gives you room to include imagery, a headline and a short description - it's our most popular choice.

A full page delivers maximum impact and works particularly well if you want to make a bold first impression or have a lot to communicate.

If you're unsure, the half page is a solid starting point.

Do I need to buy an advert on a Silver or Gold package?

No - your advert is already included. Silver package holders receive a half page advert as part of their package, and Gold package holders receive a full page advert at no extra charge.

You'll just need to supply your print-ready artwork by the 14-day deadline. Details of what we need will be sent to you once your package is confirmed.

What does "print-ready artwork" mean?

Print-ready artwork means a finished, designed file that is ready to go straight to the printer without any changes. This is typically a high-resolution PDF (at least 300dpi) with the correct dimensions, bleed, and colour settings for print (CMYK).

If you work with a graphic designer or marketing agency, they'll know exactly what this means. Artwork specifications for each ad size are provided when you book, so there's no guesswork.

Design and artwork creation is not something we offer — you'll need to arrange this separately before submitting.

What's the artwork deadline and what if I miss it?

Artwork must be received 14 days before the event date. This deadline exists because the guide goes to print in advance - we cannot hold the print run for late submissions.

If your artwork arrives after the deadline, we'll do our best to accommodate it but cannot guarantee inclusion.

If your advert cannot be included due to a missed deadline, we're unable to offer a refund, so please make sure your designer has plenty of time to turn around the file.

How is the show guide distributed?

Distribution works in two ways. First, a digital PDF version of the guide is emailed to all registered attendees before the event - so your advert is seen before anyone arrives.

Second, printed copies are handed out to every exhibitor and attendee on the day itself. Attendees often keep the guide for two to three months after the event, meaning your advert continues working long after the day is done.

Can I include a QR code or link in my advert?

Yes, and we'd encourage it. Including a QR code linking to your website, a specific landing page, or a special offer is a great way to track engagement and turn readers into enquiries.

Because the guide is also distributed as a digital PDF, clickable links will work for readers viewing it on a screen - another good reason to include a URL or QR code in your design.

Will you post me a copy of the show guide?

Show guides are available to view and pick up at the events, however if you're unable to attend let us know and we'll do our best to reserve you a copy and post it to you after the event.

Advert Inspiration

Start with one clear goal

Before you open a design tool or brief your designer, decide what you want the advert to do. Every decision that follows - what to write, what to show, where to point people - should serve that single goal.

Generate enquiries - include contact details or a QR code

Drive web traffic - QR code or short URL to your landing page

Brand awareness - large logo, brand colours and tagline

Special offer - make your offer the hero of your design

Make your logo and company name unmissable

Attendees flick through a show guide quickly. If they can't tell who the advert is for within two seconds, the opportunity is lost.

Your logo should be large, clear, and positioned where the eye naturally falls - usually top or bottom of the layout. Don't assume people already know your brand.

Even if you have a stand at the event, the guide reaches attendees before they arrive and long after they leave - often when they've forgotten who was who on the day. Make identification effortless.

Lead with a benefit, not a description

The headline is the most valuable space in your advert. Most businesses waste it by writing what they do - instead, write what the reader gets.

Save the description of what you do for the body text. The headline's job is to stop someone turning the page.

Keep your text short and scannable

Nobody reads dense paragraphs in a show guide. Aim for 2–4 short sentences maximum - enough to explain who you are, who you help, and why you're different.

If you're designing a quarter or half page, less is more. White space is not wasted space - it makes the page feel premium and the text easier to read.

Use bullet points for key services or benefits

Avoid jargon - write for your ideal clients

One idea per sentence

End with a clear call to action

Use a high-quality image if you include one

A strong image can make an advert - but a poor quality one can make it look amateur. If you're including a photo or graphic, make sure it's at least 300dpi at the size it will be printed. Images that look sharp on screen often print blurry.

Use professional photography

Include high-quality images only

Avoid screenshots

Send artwork in the correct format the first time

Incorrect artwork is the most common cause of delays - and with a 14-day print deadline, there's no time to go back and forth. Brief your designer with the spec sheet we send at booking, and ask them to check before they send.

Format: High-resolution PDF, CMYK colour mode

Resolution: 300dpi minimum at final print size

Bleed: No bleed required or crop marks

Fonts: Embed or outline all fonts to avoid substitution

Photos Gallery

Show Guide Advert

Advertise in the official expo guide. Open to everyone, our show guide advertising is available to both exhibitors and non-exhibitors alike!

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4.9 Google Reviews
This event sold out last year
Selling fast - book now before it's too late
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250+ 5 star customer Google Reviews
Full-time events team and support
EN Highly Commended award winners
The largest B2B network in the UK

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