Discover how strengthening your marketing operations can transform scattered efforts into measurable growth. In this 20-minute session, you’ll learn how to fix hidden process gaps, streamline your tech stack and create smoother customer journeys that convert. Attendees will leave with practical steps to reduce wasted effort, improve performance and build a marketing engine that consistently drives revenue.

Vicki Robb is Co-Founder and Director of Contextful, a marketing operations consultancy that helps businesses streamline people, processes, technology and data to drive growth. She is a data-driven, customer-centric marketer with deep experience in strategic digital delivery and improving marketing performance for SMEs. Vicki also hosts local marketing community events in Winchester and regularly shares insights to help businesses fix foundational issues and unlock better results.

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