Most sales teams are working harder than ever, but still struggling to convert. This fast-paced seminar reveals the hidden gaps in your sales process that quietly lose leads and stall deals. Discover how modern buyers actually make decisions, why standard approaches fail, and what subtle shifts can dramatically improve your results. You’ll leave with practical strategies to rethink your follow-ups, reframe your messaging, and align your process with how today’s customers really buy, even the ones who’ve been ignoring you until now.

Kate is an award winning sales and marketing strategist with over 15 years’ experience helping business owners increase revenue by making their processes more human, and more effective. Known for her practical, no-fluff approach, she specialises in aligning sales and marketing to how real people think, decide, and buy. Working with founders, teams and agencies across the UK to uncover missed opportunities in messaging, customer journeys, and conversion. Her insights are especially relevant for businesses wanting to connect better with a diverse customer base to increase sales.