Your website may have been built with SEO in mind, but was it built for AI? As customers increasingly rely on AI to find and choose suppliers, traditional SEO alone is no longer enough. In this fast-paced session, discover why many websites are invisible, how AI is reshaping search, and what you can do about it. You’ll leave with clear, practical steps to make your website easier to understand, more visible, and more likely to appear in AI-driven results.

James Wright is Director of AdvantEdge Agency, a Basingstoke-based marketing agency specialising in lead-generating websites and digital strategy. With over a decade of experience, he has helped businesses across the UK improve visibility, generate qualified leads, and achieve measurable growth. James works closely with SMEs and B2B organisations to turn underperforming websites into high-converting assets. He now focuses on helping businesses adapt to the rise of AI, ensuring their websites are not only optimised for search, but understood and recommended in an AI-driven world.