Marketing Operations isn’t just for big teams with big budgets - it’s the secret to making any marketing function run smarter, smoother, and more strategically. In this 20 minute talk, Collette Masso del Llano will show you how to align your marketing activity with business goals, stop wasting time on what doesn’t work, and build a foundation for consistent and measurable results. 

Whether you’re a solo marketer, a growing business, or a team leader juggling multiple priorities, you’ll leave with clear, actionable tips to fix the leaks and make your marketing work harder.

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Driving in-house marketing results has been Collette's passion for over 20 years. Now, running her own Marketing Operations Consultancy, she shares her expertise and knowledge with brands on how to get the most out of their marketing - and often it's not just about optimising some content or posting a few Instagram posts.

Having worked in leadership roles for International Charities, large financial institutions and national property developers, Collette offers a unique insight into how brands of any size can actually become customer, and data, first.