Most marketing strategies look brilliant in a document.

Then reality hits - leads don’t convert, sales aren’t aligned, the data doesn’t add up, and teams end up firefighting instead of executing.

In this talk, Collette Masso del Llano shows how to take your marketing strategy out of the deck and into day-to-day practice. You’ll see how clear strategic choices, supported by the right marketing operations, turn plans into pipeline - and documents into reality.

Expect practical examples, real-life lessons, and a clear view of what needs to be in place before you hit go.

Driving in-house marketing results has been Collette's passion for over 20 years. Now, running her own Marketing Operations Consultancy, she shares her expertise and knowledge with brands on how to get the most out of their marketing - and often it's not just about optimising some content or posting a few Instagram posts.

Having worked in leadership roles for International Charities, large financial institutions and national property developers, Collette offers a unique insight into how brands of any size can actually become customer, and data, first.