LEADING B2B TALKS
AND SESSIONS

Sales is the department with the highest expectations — and often the least structure. For £1–20M businesses, it can feel chaotic, inconsistent, and overly dependent on individuals. In this session, Oliver Tuffney introduces the Sales Velocity Operating System — a practical framework to bring clarity, structure, and execution to your sales function. Learn how to diagnose bottlenecks, align your team around a repeatable process, and turn sales into a predictable, scalable engine.

George Terry and his team manages the LinkedIn ad spend of 50+ B2B companies across a range of sectors. They've spent the last five years obsessively testing and learning to find what works (and what doesn't!) Here are the top things they have learned that every brand can apply today.

'Culture eats strategy for breakfast'.

So often we have the perfect strategy, but fail to execute and rarely see the success and output we have planned for - communication breaks down, team members are not aligned, trust begins to crumble and business performance suffers.

Lucy is expert in fixing teams.  Using her ORION model she gets teams realigned, working together, obliterating obstacles and smashing targets in order for the business to succeed and grow.

The way your customers use the internet is changing. Is your business changing with them?

In this 20-minute session, Michael will explore how AI is changing the way people search online, what this means for the traditional customer journey and why businesses need to start thinking differently about online visibility.

Designed for SME owners, directors and marketing leaders, the session will explain what is changing, what it means commercially and the practical steps businesses can take to ensure they continue to be found, understood and trusted online as search becomes increasingly AI-led.

Selling doesn't have to feel pushy. In this practical 20-minute seminar, discover how ethical selling builds trust, creates loyal customers and increases sales without gimmicks or pressure. You'll learn a simple framework to attract the right customers, have better sales conversations, overcome objections naturally and turn one-off buyers into lifelong advocates. Whether you're new to sales or looking to improve results, you'll leave with practical ideas you can use immediately to win more business and keep customers coming back.

Unhelpful beliefs like needing to be perfect hold leaders back, triggering anxiety and cautious execution. By mastering the ABC Model and Four Stages of Freedom, you will learn to reframe limiting self-talk, release pressure, and align your body, voice, and mindset. Moving from needing to impress to driving contribution, you will present with natural authority, build trust, and deliver strategic results. Attendees will leave with practical tools to replace self-doubt with authentic confidence, powering professional and business success.

Most businesses don’t have a lead problem. They have an execution problem. Growth still depends on agencies, fragmented tools and people manually stitching campaigns together. This session explores how AI is changing that model, from generating content to actually executing customer acquisition. Attendees will learn how to identify their biggest growth bottleneck, where AI can replace execution without replacing people, and how to build a more predictable pipeline without adding another layer of software or headcount.

Your biggest competitor might not be another supplier. It might be your buyer's lack of confidence. Why do customers hesitate, delay decisions or choose to do nothing, even when your solution offers compelling value?
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Discover how the B2B trust gap is holding back growth and why understanding perceived risk is just as important as demonstrating value.
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Drawing on insights from the Value-Led Growth Confidence Study, this session reveals practical ways to build buyer confidence, align decision-makers and turn promises into proof.

Business leaders face a false choice: generic AI that risks privacy, or costly custom models. True strategic clarity comes from integrating AI without having to use surface level tools or costly models, and taking an intelligence augmentation approach.

Learn how to gain strategic clarity on AI and leverage intelligence augmentation in your business. We’ll explore the CIRCTS framework for pinpointing data flow bottlenecks, how to identify AI opportunities, a practical playbook for going from idea to solution, and active AI governance to ensure total control. Some free books to be given out.

Discover Richard's exact LinkedIn system that has generated over 2,147 leads from just 3 posts, and how you can achieve the same results.

He will break down the simple step-by-step process behind high-converting two-step posts that ramp up visibility and turn it into genuine leads.

Plus, Richard will give you access to the free AI tool that helps build the entire post for you in minutes, so you can stop guessing and start creating content that delivers measurable results.

Prepare for fun, actionable, and genuinely usable systems.

What if failure was one of your biggest competitive advantages? In this session, 'Let’s Talk About the F Word' invites you to rethink how failure, experimentation, and learning can drive real business growth. You’ll discover why failing fast helps organisations adapt quicker, uncover new opportunities, and stay ahead in an ever-changing market.

Automate First, AI Second cuts through the AI hype and focuses on what business leaders really need: more time. This practical session shows how to identify repetitive tasks, remove manual processes, and create capacity for growth through automation. Discover where AI adds genuine value, where it doesn't, and how to avoid common mistakes by improving processes first. Packed with real-world examples and practical ideas, you'll leave with actionable ways to save time, reduce errors, boost productivity, and free your team to focus on customers, innovation, and growth.

B2B content is boring! We all have said this before. But does it have to be? In this short 20-minute session, we will discuss how UGC and EGC can help brands turn customers, employees and experts into powerful content voices. Learn how to find the right stories, create authentic content without over-scripting, and turn real experiences into content that builds trust, credibility and engagement without a huge team or budget. Because people trust people, not logos.

Social media has become entertainment first, and B2B is behind the curve. Consumer brands are slowly leaning into the new media environment and seeing the benefit, while most B2B content still reads like a press release with a CTA. This session breaks down what changed, why attention now flows to entertainment before information, and demonstrates real B2B brands already using owned entertainment formats to build genuine audiences and pipeline. Walk away with a usable framework, not just inspiration, for making your brand worth watching

The way audiences find your business is changing fast. In this session, discover how to stay visible across search, social, and AI-powered platforms. We’ll explore Search Engine Optimisation (SEO), Geographical Targeting (GEO), web design, and the growing influence of generative search. You’ll leave with clear, practical steps to boost your visibility, sharpen your website strategy, and get your content working harder immediately, helping your business stand out and succeed in a competitive digital landscape.

Many businesses invest time and money in marketing without a clear strategy, leading to inconsistent results and missed opportunities. In this practical 20-minute seminar, Louise Chandler, Founder of Soundbite Media, will share a simple framework for building a marketing strategy that aligns with business goals, reaches the right audience and drives growth. Wherever you are on your business journey, you will learn how to move from reactive marketing to purposeful planning, create more effective content, and focus on activities that deliver measurable results.

Understand why some people are hesitant with AI, some people are pouring out slop and others are making magic.

Emma Lancia, AI adoption consultant and trainer, will share strategies to help everyone in your organisation use AI in ways that are really valuable.

She'll explain the three reasons teams don't adopt AI effectively and step through tactics to address each one.

By the end of the session you'll know how to identify where AI could be used more, what tasks to trust AI with (and what not to), and how to create positive momentum around AI adoption.

Most small businesses grow on referrals and the owner's own selling. It works until the owner runs out of hours, and then the pipeline stops. Andy Gough has spent 18 years in sales and marketing, including director-level roles, and now runs This Is Scale, an agency that builds pipeline for B2B engineering and technology firms. In 20 minutes he shares what actually produces pipeline: how to work out who to target, how to find and reach them, what to say to get noticed, and how to convert that interest into real sales pipeline. Ideas you can use immediately to get results.

Poor communication doesn’t just create frustration. It costs businesses time, money, trust and performance.

In this talk, Sarina Mann explores the communication gaps that quietly undermine teams and shows how stronger communication can improve the way people lead, collaborate and get results. From giving effective feedback and running better meetings to presenting ideas clearly and handling difficult conversations, this session focuses on practical skills that can be applied immediately.

AI has significantly changed the way we search online, making it easier than ever to access information from multiple sources. But this change has had a huge impact on how businesses show up on Google and AI-powered tools like ChatGPT, meaning traditional search engine optimisation (SEO) tactics aren’t as effective as they once were.

Join me as we explore the basics of AI search, how you can leverage this to your advantage, and the simple ways you can optimise your content — from your website to your social media — to improve your visibility, build trust, and gain customers.

Today’s customer journey moves between search, AI, ads, social media and your website before a decision is made, which means every touchpoint needs to work together to keep your company in the running. In this 20-minute session, you’ll learn how to connect those touchpoints, build trust, create demand and turn attention into growth.

Designed for SME owners, directors and marketing leaders, this session will explore where businesses often go wrong, why disconnected marketing holds them back and what it really takes to get seen and chosen online.

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You've built your business on expertise, integrity and exceptional delivery. You work hard. You care deeply about your clients.
You solve complex problems every day.

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But marketing? Well, sometimes that can feel like a complexity that's a step too far. So, Victoria is here to simplify it… and even make it a bit fun!

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In this session, Victoria will reframe marketing and show you that it can be your best buddy, when you apply simple structure and discipline. It does not, and should not, be an overwhelming add-on. She'll introduce five deliberate lead generation strategies that create clarity, authority and momentum, without requiring you to become a full-time marketer.‍