Liz Clarke

Mastering the Art of Persuasion: A Copywriting Crash Course for Business Owners

September 2023
£20 per person or £15 for Connect Business Club members/exhibitors (code required)
Seminar Room

Event Overview

Great copywriting is about so much more than “just” the words on your website.

Invest just 20 minutes of your time to join Liz Clarke, owner of marketing agency Freedom-CS, for a Copywriting Crash Course for Business Owners.

Learn how to create compelling marketing content for your business and leave with easy to

implement hints and tips you can use immediately to create an impact in your business.

Topics include:

  • Creating scroll-stopping headlines that grab the attention of your readers
  • How to write persuasive copy that makes potential customers take action
  • Applying different styles on social media, your website, in email marketing and in
  • print media.
  • Why storytelling techniques are the secret to stopping your content being “blah”.
  • How to measure the effectiveness of your efforts.

By the end of the seminar, you will have a solid understanding of how to write engaging content for your business. Using what you learn you will be able to overcome common sales blockers, turn browsers into loyal customers, generate more high quality enquiries, boost your sales conversion rate and, ultimately, grow your business.

Speaker Bio

Liz Clarke is a seasoned marketer and founder of Hampshire-based marketing agency, Freedom-CS. Along with her team, Freedom-CS specialise in content-led marketing services, catering to the needs of owner-managed businesses.

Over the last 5 years, Liz has helped her diverse range of clients establish a strong marketing presence both online and offline, driving sales and increasing brand awareness.

Liz is particularly interested in how using the storytelling and customer-centric marketing principles of Donald Miller and Marcus Sheridan, can be employed by businesses of any size to generate more inbound leads.

With a passion for making marketing accessible, affordable and impactful, Liz is a trainer and marketing consultant, sharing her expertise in content-led marketing with business owners ready to take their business-growth to the next level.

When & Where


Liz Clarke

for speed networking

at the

Business Expo taking place on



September 2023




in the seminar room. The expo is completely free to attend and you can simply turn up for this session.

Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.

Get your tickets on Eventbrite

Keynote Speaker

Speed Networking

Liz Clarke

Liz Clarke

Speaker Agenda

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