James Armstrong

Five Ways to Make Social Media Advertising Work for Your Business

October 2023
10:20am - 10:40am
£20 per person or £15 for Connect Business Club members/exhibitors (code required)
Seminar Room

Event Overview

Have you spent money on social media ads and got nowhere?

If you have, or if you've heard of social media advertising but find it too daunting, this is the seminar for you.

Social media advertising can be a powerful tool to boost your business growth, if used correctly. But with more than £3.59 billion being spent on social media advertising in the UK each year there's a lot of competition out there.

And with 88% of the entire UK population using social media it's an opportunity not to be missed.

In this seminar I'll reveal the five top lessons we've learnt from spending hundreds of thousands in social media advertising campaigns for everyone from local businesses to city councils and international organisations.

You'll leave with an understanding of:

  • Why you're getting objective setting wrong and how to make it right
  • Why targeting everyone means you're targeting no-one
  • Why spending lots of money on creatives isn't necessary
  • The journey from unknown to trusted brand

Speaker Bio

James is the Creative Director, training lead and paid social media strategist at Social Firefly, a social media marketing agency based in Brighton. With years of experience in training marketeers, communicators and business owners on everything from paid social media advertising to the psychology of scroll stopping content, James has developed a unique insight on what works across a range of industries.

By starting his career in the public sector James became expertly placed to support organisations and businesses with complex problems and varied needs. Now he and the Social Firefly team develop and run social media strategies for marketing campaigns ranging from public health messaging to selling online courses, encouraging app downloads, increasing donations, sales of products and event attendance.

When & Where


James Armstrong

for speed networking

at the

Business Expo taking place on



October 2023



10:20am - 10:40am

in the seminar room. The expo is completely free to attend and you can simply turn up for this session.

Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.

Get your tickets on Eventbrite

Keynote Speaker

Speed Networking

James Armstrong

James Armstrong

Speaker Agenda

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