Hope Mckellar

The Dark Art of PR

Thursday
24
March 2022
11:40am - 12:00pm
Seminar Room

Seminar Overview

PR is often overlooked and misunderstood and has a reputation of being a ‘dark art’. This seminar will be a jargon-free explainer on exactly what public relations is. It’ll tell you everything you need to know about the ‘dark art’ of PR.

It will explain what PR actually is, why it’s useful to everyone in every business, the difference between PR and advertising and ways of doing PR. In addition to explaining PR, it’ll give people the steps to take to craft their very own press releases to pitch to journalists and secure them media coverage for their business.

Speaker Bio

Hope Mckellar is a public relations expert that founded her PR agency, Hope Mckellar PR, in June 2020.

A former journalist at The News, Portsmouth, as the Business Editor, Hope understands what it takes for businesses to get their stories in local media.

She launched her PR company to help businesses get the recognition they deserve and to get their stories told in the right way, alongside a polished and professional marketing strategy.

Hope works with businesses of all sizes and from all sectors, from solopreneurs to large corporates, both in Portsmouth and across the country. Hope has had clients published on ITV, BBC, Mail Online, The Independent, Metro, The Mirror and more.

When & Where

Join

Hope Mckellar

for speed networking

at the

Portsmouth

Business Expo taking place on

Thursday

24

March 2022

at

Village Hotel, Portsmouth

between

11:40am - 12:00pm

in the seminar room. The expo is completely free to attend and you can simply turn up for this session.

Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.

Keynote Speaker

Speed Networking

Hope Mckellar

Follow 
Hope Mckellar

Speaker Agenda

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