Hope Mckellar

The Dark Art of PR

May 2023
10:20am - 10:40am
£20 per person or £15 for Connect Business Club members/exhibitors (code required)
Seminar Room

Event Overview

PR is often overlooked and misunderstood and has a reputation of being a ‘dark art’. This seminar will be a jargon-free explainer on exactly what public relations is. It’ll tell you everything you need to know about the ‘dark art’ of PR.

It will explain what PR actually is, why it’s useful to everyone in every business, the difference between PR and advertising and ways of doing PR. In addition to explaining PR, it’ll give people the steps to take to craft their very own press releases to pitch to journalists and secure them media coverage for their business.

Speaker Bio

Hope Mckellar is a public relations expert that founded her PR agency, Hope Mckellar PR, in June 2020.

A former journalist at The News, Portsmouth, as the Business Editor, Hope understands what it takes for businesses to get their stories in local media.

She launched her PR company to help businesses get the recognition they deserve and to get their stories told in the right way, alongside a polished and professional marketing strategy.

Hope works with businesses of all sizes and from all sectors, from solopreneurs to large corporates, both in Portsmouth and across the country. Hope has had clients published on ITV, BBC, Mail Online, The Independent, Metro, The Mirror and more.

When & Where


Hope Mckellar

for speed networking

at the

Business Expo taking place on



May 2023



10:20am - 10:40am

in the seminar room. The expo is completely free to attend and you can simply turn up for this session.

Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.

Get your tickets on Eventbrite

Keynote Speaker

Speed Networking

Hope Mckellar

Hope Mckellar

Speaker Agenda

No items found.

Got any questions?
We're always here to help!

If you're interested in exhibiting with us at any of our events, but you've still got questions, please feel free
to call our events team on 0845 139 9301 or email support@b2bexpos.co.uk