If you fail to plan, then you plan to fail. Creating a strategic marketing plan can take time and energy, but it is essential to determine your goals, focus your efforts, maximise on your budget, give you accountability and measurable outcomes. Whatever your size, all businesses need a marketing plan. In fact, if you are a small business working with a limited budget, then all the more reason to have a strategy in place, so that you are getting as much bang for your buck as possible! Learn how to define your plan, build your audience personas and develop a structured marketing plan that will reach your goals.

Hannah Perryman is an experienced marketer with a strong background in the professional services industry. Having worked in marketing for over 16 years, Hannah has experience in both traditional marketing practices as well as digital marketing tools.

Hannah is a Marketing Account Manager at Consortium – more than marketing, a specialist full-service marketing agency that provides tailored marketing solutions to law firms, accountants, insolvency practitioners and legal sector suppliers.