In 2026, many businesses are still treating their Google Business Profile as admin, when it has quietly become one of their most powerful commercial assets.
In this seminar, Ben Marley explains how buyer behaviour has shifted, why decisions are increasingly made inside Google itself, and how visibility, credibility and trust are now shaped before anyone reaches your website.
Attendees will learn how Google interprets activity, why static profiles lose ground, and what practical steps any business can take to turn their profile into a driver of enquiries, reputation and local growth.
Ben Marley is a digital strategist and thought leader specialising in how people discover, evaluate and choose businesses online. With over a decade of experience across search, reviews and platform-driven visibility, he has worked with some of the UK’s most recognisable digital brands. Ben is the founder of GeoCale, where he helps organisations understand how platforms like Google shape trust, reputation and decisions before a website is ever visited. He’s known for cutting through hype to explain digital behaviour change and visibility in an AI-driven search landscape.
Join
Ben Marley
for speed networking
at the
Farnborough
Business Expo taking place on
Wednesday
15
April 2026
at
Village Hotel, Farnborough
between
11:50am-12:10pm
in the seminar room. The expo is completely free to attend and you can simply turn up for this session.
Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.