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
The Ethical Way to Win and Keep Customers for Life
Richard Palmer

Sure Train

Richard is a sales strategist, trainer and business owner with more than 20 years' experience helping small businesses increase sales.



12:10pm - 12:30pm

|



12 November 2026

|



B2BX

Bristol

 AI Summary

Discover how ethical selling helps you build trust, win more customers and increase sales through natural, effective conversations.

Selling doesn't have to feel pushy. In this practical 20-minute seminar, discover how ethical selling builds trust, creates loyal customers and increases sales without gimmicks or pressure. You'll learn a simple framework to attract the right customers, have better sales conversations, overcome objections naturally and turn one-off buyers into lifelong advocates. Whether you're new to sales or looking to improve results, you'll leave with practical ideas you can use immediately to win more business and keep customers coming back.


What you'll learn

Simple ethical sales framework that helps you win more customers without feeling pushy or relying on outdated sales tactics

Practical techniques to build trust and loyalty, enabling you to turn one-off buyers into long-term, profitable customers

Immediate actions you can implement straight away to improve your sales conversations, increase conversions and generate more repeat business

Who should attend?
Business Owners
Directors
Entrepreneurs
Sales Professionals
Growing Businesses
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