B2B content is boring! We all have said this before. But does it have to be? In this short 20-minute session, we will discuss how UGC and EGC can help brands turn customers, employees and experts into powerful content voices. Learn how to find the right stories, create authentic content without over-scripting, and turn real experiences into content that builds trust, credibility and engagement without a huge team or budget. Because people trust people, not logos.