Struggling to generate enough leads and align sales with marketing? In this fast-paced seminar, Melanie draws on her experience scaling a tech startup from £0 to £4 million, including multiple rebrands, positioning against longstanding competitors, and winning blue-chip clients, to walk you through the stages involved in building a successful content strategy. You'll learn how to define your ideal customer profile, create content that nurtures buyers at every stage, and distribute it for maximum impact. Leave with practical steps to turn content into a reliable engine for quality leads.