B2BX

The Marketing Strategy Every Business Needs

Louise Chandler-Rutt

Soundbite Media

Louise Chandler is the Founder of Soundbite Media and a marketing, communications and PR strategist.

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1:10pm - 1:30pm

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19 November 2026

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B2BX

Farnborough

 AI Summary

A practical guide to creating a clear marketing strategy that aligns with business goals, reaches the right audience and delivers measurable growth.

Many businesses invest time and money in marketing without a clear strategy, leading to inconsistent results and missed opportunities. In this practical 20-minute seminar, Louise Chandler, Founder of Soundbite Media, will share a simple framework for building a marketing strategy that aligns with business goals, reaches the right audience and drives growth. Wherever you are on your business journey, you will learn how to move from reactive marketing to purposeful planning, create more effective content, and focus on activities that deliver measurable results.

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What you'll learn

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Learn the essential building blocks of an effective marketing strategy, including goals, audience, messaging, channels and measurement

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Understand how to turn strategy into action with a realistic marketing plan that saves time, improves consistency and supports growth

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Discover how to focus on the right activities, avoid common marketing mistakes and ensure your efforts contribute to meaningful business results

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Who should attend?

Business Owners

Directors

Marketing Professionals

SMEs

Growing Businesses

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