AI has significantly changed the way we search online, making it easier than ever to access information from multiple sources. But this change has had a huge impact on how businesses show up on Google and AI-powered tools like ChatGPT, meaning traditional search engine optimisation (SEO) tactics aren’t as effective as they once were.

Join me as we explore the basics of AI search, how you can leverage this to your advantage, and the simple ways you can optimise your content — from your website to your social media — to improve your visibility, build trust, and gain customers.