Search behaviour has shifted, and relying solely on traditional SEO tactics no longer guarantees local visibility. But for small businesses, deciding where to focus marketing budgets is a major headache. This session will reveal what genuinely moves the needle for local search ranking today. You will learn actionable strategies to capture high-intent traffic, optimise across emerging search platforms, and convert casual views into customer bookings. If your business competes for local or 'near me' keywords, you don't want to miss this.