There can be a huge amount of activity around sales be it marketing, networking, content, quoting, referrals and follow-up without anyone deliberately taking responsibility for creating and moving business forward. As businesses grow, more people get involved and ownership can become even less clear.

In this direct, practical session, Johanne Stimson challenges you to look at how sales really works inside your business, where opportunities may be getting lost and answer one deceptively simple question: who actually owns sales?