LinkedIn has changed how it decides what gets seen. The algorithm has shifted and the old approach no longer works. Visibility now depends on how relevant and ‘expert’ your content is and how people respond to it, moving away from reliance on how often you post or how many followers you have. Joe Wright, Director of Strategy & Insights at AMBITIOUS, will explain how the algorithm works today, which recent changes are hurting reach, how it affects AI search and how brands and their leaders can build visibility that leads to real business outcomes.