Look at five B2B websites with the logos covered and you probably can't tell them apart. That sameness is expensive: it means buyers can't tell what makes you different, and it makes you forgettable. In this seminar, Georgia explores why so many small B2B brands converge on the same safe choices, what that convergence costs, and how to stand out without looking unprofessional. You'll leave with a simple test for whether your brand looks distinctive, and a few design changes to make this week.