We Spent £5M On LinkedIn Ads. Here's What We Learned.
George Terry
Winbox
George Terry has 15 years of creative and content experience across B2B and B2C.
10:40am - 11:00am
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12 November 2026
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B2BX
Bristol
AI Summary
Discover the proven LinkedIn advertising strategies, insights and best practices that help B2B brands generate better results from their campaigns.
George Terry and his team manages the LinkedIn ad spend of 50+ B2B companies across a range of sectors. They've spent the last five years obsessively testing and learning to find what works (and what doesn't!) Here are the top things they have learned that every brand can apply today.
What you'll learn
Find out why personal profiles should be your number distribution channel (not brand pages)
The mathematical proof that it's basically impossible to reach genuine decision makers at companies you actually want to sell to with organic distribution
Discover why the distinction between 'ads' and 'content' is a total smokescreen and the best ads are content with paid distribution
Who should attend?
