Most businesses are either rushing into AI without a plan or avoiding it entirely out of fear. Neither works. In this session, AI Governance Strategist Azahara Corrales shares the MATRIZ™ Framework — a practical, jargon-free approach to AI adoption designed for leaders and teams who need to make real decisions, not just read about the technology. You will leave with a clear structure for identifying where AI adds genuine value in your business, how to introduce it without disrupting your team, and how to measure whether it is actually working. No technical background required.