Relying on founder led sales is a key bottleneck to growth and more often than not a fundamental aspect of a stagnating business. Building a sales team is not always the answer, and can often end up in being a costly mistake; but if it is the best route this still needs careful consideration and planning.

In this session we’ll focus on building effective commercial operations, focusing on areas such as pipeline management, pricing, CRM system, go-to-market strategies, and building a sales team, including core elements such as commission structures, targets and territories.