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Exhibit at the UK's largest regional B2B showcase events for SMEs

Join hundreds of leading businesses and put your brand in front of serious buyers, decision makers and local B2B SMEs that are looking to scale and grow.

Generate Quality Leads
Meet face-to-face with thousands of potentials customers every year at our regional expos

Increase Brand Visibility
Raise your profile and stand out in a competitive marketplace

Drive Business Growth
Build relationships and grow your pipeline.

Currently accepting new exhibitors

Enquire about exhibiting

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THE #1 REGIONAL B2B DISCOVERY DAY

B2BX

Reading

Conference • Exhibition • Summit

Thursday

24 September 2026

Green Park Conference Centre

FOUR HOUR EVENT.
FOREVER IMPACT.

Discover, learn and be inspired
to scale and grow your business
View all activities
Event Summary
Reading
's
ultimate B2B showcase and discovery day for everything sales, marketing, innovation and growth

On Thursday 24 September 2026, we'll be back at Green Park Conference Centre, for Berkshire's largest event for SME's looking for new ideas, solutions and strategies to scale and grow in 2026 and beyond.

Join 500+ professionals, directors and marketers at B2BX Portsmouth and connect with like-minded people.

Get free tickets
16
+
free sessions,
speakers and talks
50
+
exhibitors and
industry experts
500
attendees from
across
Berkshire
Why Attend A B2BX Expo

ATTEND TO LEARN & DISCOVER.
LEAVE FEELING INSPIRED.

Our events aren't about handing out business cards. They're about returning to your desk with sharper thinking, fresh ideas and suppliers you actually want to work with.
REASONS TO ATTEND

6X REASONS ATTENDING
IS 100% WORTH YOUR TIME

Walk away with strategies you can actually use
Every seminar is hand-picked to deliver practical, actionable thinking. You'll hear from people who've been there and done it. Expect to take notes.
Find solutions you didn't know existed
Each expo features exhibitors carefully curated across your biggest business challenges. Shortcut months of research into just four hours.
Get real answers to your business challenges
Meet the experts available for you to meet face-to-face covering everything from law, finance, HR, digital and more. Just straight-up solutions to your challenges.
Stay current without spending a week online
What's working in sales right now? Where is AI making a difference? What are your competitors doing that you're not? Our speakers cover the latest trends that actually matter.
Connect with professionals naturally
Our networking zones give you the space to connect in a relaxed, unforced way. No awkward intros - just professionals with shared challenges in the same room.
Four hours that actually pay for themselves
Free to attend. No travel required - we come to you, regionally, throughout the year. One idea from one seminar. One supplier you discover. One conversation. That's all it takes.

CONFERENCE
AGENDA

Learn from leading experts
and discover the latest trends
View all sessions

Innovation

Session

10:10am - 10:30am

|

Seminar Zone 2

Smarter Automation, Stronger Teams

AI Summary

Automate repetitive tasks to boost productivity, reduce workplace pressure and create a more efficient, people-focused business.

You'll discover practical ways to automate repetitive tasks, improve efficiency and free up valuable time for higher-value work.

Read More

Sales

Session

10:10am - 10:30am

|

Seminar Zone 1

You can't scale chaos

AI Summary

Learn how to build a structured sales system that drives consistent results in complex buying environments.

We will explore core areas: establishing commercial clarity, installing robust sales structure and rhythm, and supporting teams to execute consistently.

Read More

Marketing

Session

10:40am - 11:00am

|

Seminar Zone 1

How I Generated 2,147 Leads From Just 3 LinkedIn Posts

AI Summary

Discover a proven LinkedIn system that generated over 2000 leads from just three posts.

Discover Richard's exact LinkedIn system that has generated over 2,147 leads from just 3 posts, and how you can achieve the same results.

Read More

Sales

Session

11:10am - 11:30am

|

Seminar Zone 2

The Sales Engine Behind Predictable Revenue (for £1–20M)

AI Summary

Learn how to build a structured, repeatable sales system that drives predictable, scalable growth.

In this session, Oliver Tuffney introduces the Sales Velocity Operating System — a practical framework to bring clarity, structure, and execution to your sales function.

Read More

Marketing

Session

11:40am - 12:00pm

|

Seminar Zone 2

Staying visible online in the age of AI search

AI Summary

Learn how to boost your visibility across search, social, and AI with practical SEO, web, and content strategies.

In this session, discover how to stay visible across search, social, and AI-powered platforms.

Read More

Growth

Session

11:40am - 12:00pm

|

Seminar Zone 1

How to Scale Without Sacrifice - From Survival to CEO

AI Summary

Learn how to overcome burnout, improve decision-making and build a business that grows sustainably without sacrificing your wellbeing.

Most founders think scaling is about better strategy, systems or hiring. But if you're building from a constant state of survival, those things can only take you so far. In this seminar, Megan Stachini introduces her Mind–Body–Business™ approach, showing how sustainable growth starts by changing the way you lead yourself as well as your business.

Read More

Growth

Session

12:40pm - 1:00pm

|

Seminar Zone 2

Stand Out In Business With Storytelling

AI Summary

Learn how to communicate your value clearly, stand out from competitors and win more of the right customers through powerful messaging.

In this seminar, you'll discover why clear messaging matters more than ever in today's crowded market, how storytelling builds trust and influences buying decisions, and the simple shift that makes your business more memorable.

Read More

Sales

Session

1:10pm - 1:30pm

|

Seminar Zone 2

50+ B2B Clients Without Ad Budget or a Sales Team

AI Summary

Learn how to build a community that drives consistent B2B sales, referrals and long-term business growth without relying on paid ads or a sales team.

Is it possible to attract 50+ B2B clients with no sales team and no paid ads? It is! If you have a community flywheel. For Alex's agency, she built a 22,000-strong community that generates 80% of her sales, with clients like Semrush and inDrive coming through member recommendations.

Read More

Sorry, we couldn't find any seminars that match your search.

But don't worry, we'll be adding more speakers and seminars all the time so check again shortly or subscribe to our newsletter for all the latest updates.

EXHIBITOR
LISTINGS

Discover the latest B2B services,
products and solutions
View all exhibitors
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Stand

1

UK Websoft

IT & Cyber Security

View Exhibitor

Stand

2

Coffee Lady

Office Suppliers

View Exhibitor

Stand

3

Help to Grow: Management - University of Winchester Business School

Training

View Exhibitor

Stand

4

Waylands Automotive

Vehicles

View Exhibitor

Stand

5

Bringo Limited

Website & Digital

View Exhibitor

Stand

6

The Elvetham Hotel - Jastar Capital

Meetings & Events

View Exhibitor

Stand

7

Reading Borough Council

Business Support

View Exhibitor

Stand

9

Screaming Frog

Website & Digital

View Exhibitor

Stand

10

Digital Scientists

Website & Digital

View Exhibitor

Stand

11

Zoho

Website & Digital

View Exhibitor

Stand

12

Ram-peripherals

Printing

View Exhibitor

Stand

13

Nila-Av Ltd

Website & Digital

View Exhibitor

Stand

16

University of Reading - Venue Reading & Venue Henley

Meetings & Events

View Exhibitor

Stand

22

Conversant Technology

IT & Cyber Security

View Exhibitor

Stand

23

Wilson Partners

Finance

View Exhibitor

Stand

29

Admac Consultancy Services Ltd

IT & Cyber Security

View Exhibitor

Stand

30

System D Ltd

IT & Cyber Security

View Exhibitor

Stand

32

Mysoft

Website & Digital

View Exhibitor

Stand

33

The HR Patch Ltd

Human Resources

View Exhibitor

Stand

34

QFactorial

Business Support

View Exhibitor

Stand

37

Flying Colours Advice

Finance

View Exhibitor

Stand

38

Olivia Brown Photography

Marketing

View Exhibitor

Stand

39

Investors in People

Human Resources

View Exhibitor

Stand

40

De Vere Wokefield Estate

Meetings & Events

View Exhibitor

Stand

41

Intellectual Property Office

Legal & Compliance

View Exhibitor

Stand

42

South Western Railway

Business Support

View Exhibitor

Stand

43

Archway Business Solutions

Printing

View Exhibitor

Stand

44

Halfords For Business

Vehicles

View Exhibitor

Stand

45

Kletta Ltd

Finance

View Exhibitor

Stand

46

FLOX

Business Support

View Exhibitor

Stand

51

boxChilli

Marketing

View Exhibitor

No exhibitors currently offer this service at this event.

Looking to showcase your business? This could be an opportunity to become the only provider in this caterory.
Enquire about exhibiting

B2BX
Reading
will be proudly hosted at
Green Park Conference Centre

B2BX Reading will be taking place at Green Park Conference Centre for Berkshire's largest B2B expo and conference.

Address: Green Park Conference Centre, 100 Longwater Avenue, Reading, RG2 6GP
Date: Thursday 24 September 2026
Opening Times: 10am - 2pm, check-in from 9:45am

Food & Drink Available
Free Parking
Free Wifi
Laptop Friendly
Directions to
Green Park Conference Centre

Green Park Conference Centre is easily accessible by car and public transport. Located just off Junction 11 of the M4, the venue offers excellent access from across Berkshire, Oxfordshire, Hampshire and West London.

Venue Address:
Green Park Conference Centre, 100 Longwater Avenue, Reading, RG2 6GP

View on Google Maps
Parking at
Green Park Conference Centre

Green Park Conference Centre provides extensive free parking for visitors attending events at the venue.

Access to the car park is available directly from Longwater Avenue within the Green Park business campus.

Get directions
Hotels near
Green Park Conference Centre

There are plenty of hotels within a short distance of Green Park Conference Centre. Several well-known hotel brands are located nearby, while Reading town centre offers additional accommodation options to suit all budgets.

Popular nearby options include voco Reading, Hilton Reading, Holiday Inn Reading South and Premier Inn Reading South.

All are located within approximately 5–10 minutes of Green Park Conference Centre.

Green Park Conference Centre

FREQUENTLY ASKED QUESTIONS

Get the answers to all your questions about the event
Is it really free to attend?

Yes - 100% free! No catch, no membership required. Our expos are free to attend as a visitor because we want the right people in the room - directors, managers, founders and professionals who are genuinely there to learn, discover and find better solutions. Simply pre-register online and your spot is confirmed.

Do I need to register or can I just turn up?

We strongly recommend registering online in advance — it's free and takes about 30 seconds. It means we can send you event reminders, seminar schedules and any venue updates before the day. If you haven't registered, you can still turn up on the day and our team will get you signed in at the door, though you may need to allow 5–10 minutes at the registration desk.

What are these events actually for?

Our expos are built for B2B professionals who want to grow — business owners, directors, founders, marketing leads, operations managers, and anyone responsible for making decisions in their organisation. If you're looking for ideas, strategies, suppliers and expert knowledge you can actually use, you'll be in good company. We also welcome employees attending on behalf of their employer — whether that's a marketing manager, operations lead or chief of staff.

Do I need to be a B2B company to attend?

Not strictly. While our events are focused on the B2B world, many attendees run businesses that serve both businesses and consumers. What matters more is your mindset — if you're coming to learn, discover better ways to run your business and connect with quality suppliers, you'll get a huge amount from the day.

How long do the events run for?

Each expo runs for approximately four hours — typically from mid-morning to early afternoon. You don't have to stay for the whole event, but we'd encourage you to plan your morning around it. The seminar sessions are scheduled throughout the day, so arriving early means you won't miss the ones most relevant to you. Check your specific event page for exact timings.

What's actually on at the event?

Each expo has four main areas: the expo floor, with vetted exhibitors across every area of business; seminar sessions, with expert-led talks on sales, marketing, growth, AI, operations and more; the Meet the Experts zone, where you can sit down with specialists and get answers to your specific challenges; and networking zones, relaxed spaces where you can connect with fellow attendees naturally over coffee. You'll get an event guide too on arrival so you can plan your time.

What are the seminars like and do I have to attend them?

The seminars are free to attend and run throughout the morning across multiple sessions. Each one is delivered by a practitioner or specialist — not a motivational speaker — covering topics like lead generation, digital marketing, AI adoption, financial strategy, LinkedIn and more. You don't have to attend, but honestly, they're one of the best parts of the day. We'd recommend checking the seminar schedule for your event before you arrive and planning which sessions you want to catch.

What is the Meet the Experts?

Meet the Experts gives you direct access to specialists across areas like employment law, financial planning, digital marketing and business strategy — available throughout the event for one-to-one conversations. Bring your most pressing business challenge and get a straight, honest answer from someone who knows their subject. There's no sales pitch and no obligation — think of it as a free advisory session with a panel of experts.

Is there still speed networking at your events?

No — we've made a deliberate decision to move away from speed networking. We've replaced those sessions with additional seminars and expert content, because that's where our attendees consistently tell us the real value is. Networking still happens — naturally, in our dedicated networking zones over coffee — but we've stopped forcing it. Better conversations happen when they're not on a timer.

What kind of businesses will be exhibiting?

Typically exhibitors cover the full range of B2B services — from accountancy, HR and legal to marketing, tech, logistics and finance. Exhibitors are businesses that want to meet decision-makers like you, showcase their products and services, and answer your questions directly. Come with a challenge in mind and you'll almost certainly find someone on the floor who can help with it.

Will there be refreshments available to buy?

Yes — each expo works with the host venue to provide a pop-up networking café throughout the event where you can buy light refreshments, coffee and drinks. It's also a great spot to sit, take stock of the morning, and strike up conversations with other attendees. Card payments only.

What should I bring with me?

The most important thing to bring is a curious, open mindset — but practically speaking: a notepad and pen (you'll want to take notes from the seminars), your phone or laptop is also acceptable. You'll receive a name badge, lanyard and event guide on arrival. If you have business cards, bring a few — but the focus is on learning and discovering, not promoting your services to those exhibiting.

Is there a dress code?

Smart-casual is the norm. You'll be representing your business and meeting other professionals, so dress as you would for a client meeting — but there's no strict requirement. Come as you feel confident.

Will there be free parking?

The majority of our host venues have ample of free parking, however some of our locations have either limited parking or pay-and-display parking. Please check on our event pages for parking details as it does vary.

What do I get when I arrive?

On arrival you'll receive a personalised name badge and lanyard, a printed event guide with access to a digital floorplan, and the day's seminar schedule. This gives you everything you need to plan your time and make the most of the day.

Do I have to stay for the whole event?

No — you can arrive when you like and leave when you're done. That said, we'd recommend planning to stay for at least two to three hours to get real value from both the expo floor and the seminar sessions. Check the seminar schedule before you arrive so you can make sure you're there for the sessions most relevant to you.

What's the best way to approach exhibitors?

Come with a few challenges or priorities in mind before you arrive. Think about the areas of your business where you're currently stuck, looking to improve, or actively shopping for better solutions. Use the event guide to scan for exhibitors relevant to those challenges, and approach those conversations with questions rather than a pitch. The more curious you are, the more you'll get out of it. Remember, do not attempt to sell or promote your own business to exhibitors as this is strictly prohibited and not tollerated.

Can I use the expo to promote my business?

Our expos aren't designed for that, and if that's your primary goal you'll likely leave disappointed. Exhibitors pay to be at our events — they're there to meet buyers and decision-makers, not to be sold to by visitors. The value of attending as a visitor is in what you discover and learn, not what you promote. If you want to showcase your business, exhibiting is the right route — and we'd love to talk to you about that instead.

How can I make networking natural rather than forced?

The best networking at our events happens without trying. Grab a coffee, settle into the networking zone, and let conversations come to you. Ask people what brought them to the event, what sessions they found most useful, what challenges they're working through. You're surrounded by people with similar ambitions — the common ground is already there. We've deliberately stepped back from structured formats so conversations can develop more naturally.

How will I know which seminars are worth attending?

Each event's seminar schedule is published in advance on the event page — check it before you arrive and identify two or three sessions that are most relevant to where your business is right now. Every speaker is selected for practical, actionable content rather than broad inspiration, so even sessions slightly outside your immediate focus tend to offer something useful. When you arrive, the event guide will have the full schedule with room locations.

Can I promote my business by exhibiting?

Absolutely — that's what exhibiting is for. Book a stand and you'll have your own dedicated space on the expo floor to showcase your products and services, meet attendees and have meaningful conversations with the decision-makers in the room. Get in touch with the team or visit our exhibiting page for full packages and pricing.

Can I host a seminar at one of the events?

Yes — we welcome applications from specialists who have something genuinely useful to share with our audience. Seminar slots are a great way to demonstrate your expertise to a room full of business decision-makers. Apply online and our team will be in touch.

WE ALSO RUN EXPOS IN:

Business is better when business is synced

When yours sales, marketing and operations work together, your business doesn't just survive... it thrives!

B2BX exists to bring together the people, ideas and opportunities that help make that happen. Through industry leading talks, exhibitor experts, new connections and fresh perspectives, we help ambitious B2B businesses learn, collaborate and grow.

Growth isn't the result of one department working harder than another. Growth happens when all departments are synced and work together.

MATT LARCOME
Founder of B2BX

HIGHLY RECOMMENDED
BY PAST VISITORS

Here's why people love attending our expos

TRUSTED BY BUSINESSES.
BIG AND SMALL.

Meet a variety of big
brands and businesses
at our B2B events

READY TO SECURE YOUR SPOT?
GET YOUR FREE TICKETS TODAY

There are only 300 free tickets available. Once they're gone, they're gone.
So make sure your secure your free visitor pass and ticket today!