Marketing is changing faster than ever. It’s hard to get ahead and stay ahead. And in such a tough economy, simply waiting for customers to come to you isn’t an option.

In this session hosted by Patter’s Sean Spooner, you’ll uncover the most important things to consider when planning your 2024 marketing activity. Expect to learn how to embrace new technologies like AI to supercharge your marketing, the human psychology fundamentals that will make your budget go further, why creating emotive connections with your customers will become more important than ever, how to intelligently segment your customer data to

win more repeat business, and much more.

This talk offers ten practical takeaways that you can begin actioning into your business today, no matter your size, industry, or growth ambitions.

If you want to grow your business in 2024, this is the talk you can’t afford to miss.

Sean Spooner is the Operations Director of Patter.

Patter helps brands win more customers and make more money, with human-first marketing. Responsible for generating millions in tracked revenue for clients each year, Patter keeps brands at the forefront of what’s possible, by helping them capture more attention, convert that attention into more customers, and keep those customers coming back for more.

Sean also hosts the chart-topping Life and Lessons podcast, which has generated over 100,000 downloads and welcomed guests including Rory Sutherland, Chris Williamson, Paul Mort, Tiago Forte, Thomas Frank and others.