When it comes to B2B marketing, the journey is more complex and usually involves multiple decision-makers, longer consideration cycles, and a deeper focus on ROI & long-term relationships. The traditional marketing funnel (Awareness, Interest, Desire, Action) doesn’t always apply, instead, B2B marketing focuses on educating potential clients, nurturing relationships, and guiding them through a multi-stage decision-making process. In this talk we provide tips and ideas on how to engage buyers at each stage, showcase your expertise, and build lasting connections that drive long-term growth.

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Ralph Risk founded R.R. Marketing with one simple mission: to help businesses reach their full potential through impactful marketing and communication strategies. With 25 years of experience in the field, Ralph brings a wealth of expertise, gained from working with both big and small organisations.

Having worked with renowned brands like Kantar, ORC International, Canon, and MMS Marketing, Ralph knows what it takes to create and implement effective marketing strategies. His background covers everything from market research and brand strategy to both internal and external communications.

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