Marketing is often the first thing that's culled in a recession or when money is tight. But this is short-term thinking and often a huge mistake. This session will discuss how to make your company marketing budget work harder for you, what you need to understand about your customers and how keeping marketing on the agenda will help your business emerge in profit.

In the 2009 recession, Rachael Dines was made redundant from her in-house marketing role.  That same year she won a scholarship to study B2B Marketing at the Kellogg School of Management in Chicago, became a Chartered Marketer, had her first son and started working as a freelance marketing consultant.  She later founded the award-winning marketing and web company Shake It Up Creative and has worked with hundreds of SMEs.  Overall,Rachael's marketing career has spanned 20+ years across all three sectors.Rachael has previously spoken at Brighton SEO, Startup London, Princes Trust events and featured as the live, expert SEO guest on the LBC Radio Clive Bull Business Show.  

‍