Reputation, ethics, purpose, trust – such intangible factors matter more than ever for business.

In this seminar, Philip Tutt-Leppard will outline five strategies that guide businesses to make decisions that protect and enhance their reputations.

Nearly three-quarters of UK consumers would stop buying a brand whose actions they no longer trust. That’s especially true of younger consumers.

Often, what seems like a great idea in the marketing team turns to reputational horror when exposed to the real world.

Philip will highlight brands which created marketing campaigns that polished their reputation. And how some as large as Brewdog, Bud Light, KLM and Volkswagen got it all wrong.

You will learn how to prevent your company falling into the same trap and how to rebuild trust if you do.

In today’s culture when to be cancelled is the worst of all fates, this is a seminar you cannot afford to miss.

Philip Tutt-Leppard is an independent PR professional, communications strategist and writer.

He advises boards on corporate reputational risk and communicates the great things clients do for society, employees, customers and shareholders. As an independent adviser, he focuses decisions on ethics and purpose. He undertakes risk analysis, reputational audits, copywriting and in-house PR training.

He founded his consultancy, 360 integrated PR, over 20 years ago following periods as a PR director at Golley Slater in London and Wagner Communications in Farnham.

Philip is an accredited PR Practitioner and Member of the Chartered Institute of Public Relations (MCIPR). He sits on the Winchester Strategy Group for Hampshire Chamber of Commerce and a member of the Chamber’s Green Innovation Steering Group. For his support of businesses and community organisations during the pandemic, he was named as a Business Leader at the Winchester Business Excellence Awards 2020.