What is a Marketing strategy and a plan? A definition, the benefits and the importance of having one

If you run your own business or if you are responsible for the marketing of a small business, you will know it isn’t something that just happens. Stop wasting time and money and energy on the wrong marketing or by not marketing consistently. Marketing needs a strategy, a reason and purpose and a plan. This talk will help you understand how to market your business properly, with consistency, a purpose and with results.

Content we will cover - what a marketing strategy and plan is and the importance of having such a document and as well as what it should cover and include. And then learn how to choose the right marketing channels for your business and then how to implement the plan across these channels.

As a successful marketer, with experience in agencies and inhouse, Nicole Martin and her marketing agency specialise in creating/implementing marketing strategies and plans for B2B professional service businesses, supporting the business owner to not only have a plan but to implement it and with accountability too.

Nicole helps businesses to grow from where the business is now to where they want to be, without overwhelm. Marketing isn’t a tick box exercise and it results in great ROI when executed with consistency.