Content and PR expert Nicky Rudd of Padua Communications will talk about how companies can make marketing campaigns easier to manage and measure from effective content planning. Join this session to get some top tips on what makes great content, how to plan content to get maximum ROI as well as identifying the right content for your audience depending on where they are in the customer journey. 

Nicky Rudd Chartered Marketer

Managing Director, Padua Communications

A Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM), Nicky is MD of Padua Communications, a content marketing and PR agency that she set up in 2009. Padua Communications has worked with clients in over 70 different industry sectors and has created over2,500 pieces of content in the past decade.

Nicky has over 25 years’ experience working with clients in a wide range of markets creating PR and content campaigns. She has also worked with several companies undergoing change programmes and loves helping businesses tell their stories for short-term sales and long-term brand awareness.

Nicky is a Trustee of Wiltshire Creative and a director of the New Forest Business Partnership. A regular facilitator and speaker on business communications, marketing and PR, Nicky drinks an inordinate amount of tea and was very nearly the voice of the speaking clock.