Most businesses are jumping on the AI bandwagon without a plan, creating automated chaos instead of real results. In this session, we’ll show you the approach to implementing AI that actually pays for itself. You’ll learn how to map your processes, identify where automation delivers measurable ROI, and build systems that scale without adding headcount. No jargon, no hype, just practical steps to turn AI from an experiment into a profit engine.

Mark Pratt is the founder of The AI Pros and formally CEO of Project Partners, a Business Transformation consultancy he founded and grew to £7m in 2yrs. He’s built and scaled multiple ventures by combining commercial strategy with automation that delivers measurable ROI. His approach cuts through the hype, showing businesses how to use AI to save time, cut costs, and grow profitably. Mark’s mission is to make AI practical, profitable, and process-driven so every business can benefit from technology that pays for itself.