Discover why self-centred marketing turns customers off and how to flip the script to make them the hero of your brand story. We’ll explore common mistakes businesses make, why B2B brands are often the worst offenders, and the simple shifts that boost engagement, loyalty, and sales. Packed with real-world examples and quick, practical takeaways, you’ll leave with a fresh perspective and a simple framework to create marketing that connects, converts, and keeps customers coming back.

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Lisa-Marie Mallier is a multi-award-winning marketing strategist and founder of No Fluff Communications, a B2B PR and content agency. With senior roles at NFU Mutual Insurance and The Share Centre, she has delivered multi-million-pound savings, elevated brand profiles during the banking crisis, and driven measurable growth for purpose-driven businesses. Known for her no-nonsense approach, Lisa-Marie helps brands cut through the noise, connect with the right audience, and turn strategy into results that engage, build trust, and drive loyalty.

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