In today's mad business world, personal branding and business branding are like the ultimate power duo. Personal branding gives your company a human touch, making it relatable and real for people. Your personal brand can spice up the overall rep of your business, adding in your values and charm. Trust and loyalty from your personal brand naturally spill over to your business, building up a squad of loyal customers and attract the right employees. In this info-packed world, blending your personal and business branding is like a secret weapon. It slices through the noise, makes you trustworthy, and cements relationships with customers. It's the dynamic duo that's not just nice to have– it's a business essential.

Lisa Clunie is a branding and design consultant and mentor. She has worked in branding and design for over 25 years, working with international corporates to agencies in London and the south. She set up her own design agency in 2012 but soon realised that it was brand strategy that was really needed to help businesses to grow and stand out in this crowded and noisy world. Lisa now works as a consultant, working with start-ups to medium sized organisations, runs workshops and speaks at events. With her passion, creativity, and enthusiasm she is determined to help you understand your customers, transform their experience, and ensure you secure the benefits. She has a fascination with psychology, especially how people form emotional relationships with products and companies and why people are drawn to individuals.