Chat GPT and other artificial intelligence platforms are changing the way that businesses and individuals communicate their key messages in the media and online through websites and social channels. This seminar will explore how you can make the most of what AI has to offer while examining the ethical considerations for businesses that have “authenticity" as a core brand value. We will detail the risks and the rewards of using AI effectively in your business messaging.

Kevin Briscoe is an established leader in the public relations profession in the south of  England. A multi-award winning PR agency principal, he has worked with some of the biggest businesses in the region on their PR and communications strategies and implementing campaigns that have driven brand awareness, sales leads and reputation. He is a Fellow of the Chartered Institute of Public Relations and an Entrepreneur in Residence at the University of Portsmouth.