Times have changed and gone are the days of the uninformed buyers. The modern buyer has the world at their fingertips and the ability to find anything they want. How do you differentiate yourself in a market like this? You provide your prospects with VALUE. Through this session we will cover why you need to add value to your lead generation process; an understanding the wealth that comes from value driven conversations, and how to create value driven content. You'll also learn how to incorporate value into a lead generation strategy.

Kaush Patel is the Director Your Lead Machine. They are lead generation agency that specialise in creating value driven multichannel lead generation campaigns. Their sole aim is to deliver high qualified leads for their clients.