Three years of prolonged anxiety (think Covid, war in Ukraine, Cost of living crisis) has – literally – changed our brains. Making decisions is harder for everyone. Learn how we have all been affected by stress hormones and how to use Neuroscience to sell more, not less during times of crisis. Joanne Timney is an expert of applying neuroscience to marketing in order to super charge results and build relationships that endure. With over 35 years experience, she’s won awards, is a Fellow of the Institute of Marketing, teaches at post-graduate level and is the owner of Bark Like A Big Dog who won Best Global Business Marketing Content Agency 2021 & 2022.

Joanne is a multi-award-winning marketer (Bark Like a Big Dog recently won ‘Best Global Business Marketing Content Agency 21 & 22) with over 30 years marketing and design experience; 25 years of that as an agency owner and consultant. Joanne is a Fellow of the Chartered Institute of Marketing and specialises in Neuromarketing (the behavioural adaptation of marketing & design). She is known for her creativity and incredibly high performing direct marketing campaigns (and being hilariously blunt and straightforward). Published in 7 countries, she has both the academic and experience chops to cut through the fluff and get to the heart of the matter … ROI. She also lectures at post graduate level in Marketing Communication and Neuromarketing at Universities in Europe and the USA.