In today's B2B landscape, Buying Teams have evolved, now involving over 9 stakeholders from various departments, yet strategies often remain outdated, targeting only 3-4 members with blanket messaging. This session reveals the expanded Buyer Group's dynamics, introduces AI-driven techniques to identify and engage your entire Group through personalised comms, and offers practical tools for immediate application. Attendees will receive a complimentary prompt pack, empowering them to effectively connect with their expanded audience.
Jay, the Founder of Interlink, leads a pioneering global B2B demand generation agency that’s riding the wave of AI and Machine Learning to break new ground. With an expansive client list including industry giants like AWS, Meta, Cisco, and Dell, he’s turning heads by leveraging tech to redefine B2B Marketing and Sales. With over a decade of experience in Sales and Marketing, Jay's expertise extends far beyond traditional strategies, delving into ground breaking methods that drive unprecedented ROI. Positioned at the forefront of digital transformation, Jay is your go-to for insights on harnessing technology to elevate your demand generation game.
Join
Jay Gorga
for speed networking
at the
Business Expo taking place on
Thursday
11
July 2024
at
between
10:50am - 11:10am
in the seminar room. The expo is completely free to attend and you can simply turn up for this session.
Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.