If your sales team swipes left on marketing more often than right, then you need to think harder about how to get them to work together. The most successful businesses have seamless sales and marketing alignment, with the two working in harmony like the perfect marriage. In fact, Martech stats state that businesses with aligned sales and marketing teams can see a 27% faster profit growth.

In this session, Helena will take you through the different stages of the sales and marketing relationship and give hints and tips on how to ensure that the teams work better together from the initial attraction all the way through to closing the deal, play to each other's strengths and support each other for the best outcomes.

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With a 25-year career in sales and marketing leadership roles, spanning both PLC and growth businesses, Helena is passionate about using creativity, not only in marketing, but through every aspect of the sales funnel and into life to create a brand that everyone loves and that positively influences revenue. Today, as Chief Revenue Officer at Windsor Telecom, Helena leads the sales and marketing teams to work together and enable each other for success, winning customers' hearts and minds with easy and enjoyable services and great relationships.