When we think of driving sales through our website, it’s likely that thoughts turn to Google Ads, search engine optimisation (SEO) and social media campaigns, but all that will be a waste of time and money if your website infrastructure isn’t built and optimised for maximum effectiveness. “UX (user experience) plus CRO (conversion rate optimisation) equals profit,” Simply, UX is the term given to the interaction between the website and the user. The goal of effective UX design is to make it intuitive to the user needs so that their journey is enjoyable, seamless and simple. CRO is the process of improving your conversion rate on your website. But to increase web sales, you need to know exactly how your website visitors are using your site, what’s working, what isn’t and why.
Daryl is the Head of Digital at Dentons Digital whilst Tony is Head of SEO. Dentons Digital is a full service digital agency. Specialising in all things digital marketing, web design and web development.
for speed networking
Business Expo taking place on
11:00am - 11:20am
in the seminar room. The expo is completely free to attend and you can simply turn up for this session.
Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.