Till Data Do Us Part: UX & CRO are a Perfect Match
User Experience, one of the most sought-after talentswithin every successful business is most commonly treated a completely separateunit from conversion optimisation. However, the more successful businesses,those who strive to increase engagement with in their website and createseamless customer journeys, build authority and trust with their customers,know that breaking those silos and combining the two leads to high-convertingcustomer journeys.
The goal of effective UX Design is to improve the design ofthe website so that is intuitive to the user’s needs and makes the user journeyan enjoyable, seamless, and simple process.
This approach can prove to be a great supplement to yourCRO efforts. Google evangelises the need to “focus on the user and all elsewill follow” which is exactly what UX does and subsequently your CRO needs. Wetake a deep look at the ways UX can support CRO.
Daryl has over 10 years’ experience of driving digital marketing performance from website design & UX/CRO through to traffic acquisition and lead generation. He has worked with a range of small businesses and large multinational organisations across sectors, helping steer their digital business to success. Having spent over 6 years at Dentons Digital, Daryl is instrumental in securing new customers and engaging with existing clients, supporting his colleagues by offering an expert insight into how to make a website, SEO & PPC a success for any business.
Join
Daryl Tompkins
for speed networking
at the
Business Expo taking place on
Thursday
04
May 2023
at
between
1:00pm-1:20pm
in the seminar room. The expo is completely free to attend and you can simply turn up for this session.
Please note that you do not need tickets for the seminars or speed networking sessions. You only need to register to attend the main event. All other activities are on a first come, first served basis.