SEO never stands still. To keep on top of the rankings and, importantly, drive converting traffic, has never been easy. But with the sweeping changes AI is bringing to content creation, and now search results, with new features like “AI mode” on Google, it’s even more confusing to know how to succeed without getting lost in a sea of AI-generated flotsam.

In this seminar, Chris will give you some top tips on what you can do to drive that all-important converting traffic to your site in 2026.

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Chris has been building and optimising sites since 1994. He runs a digital agency with a team of eight experts in SEO and content marketing, and has worked on projects for Waitrose, Heineken, Mattel and Chris Rea, to name a few.

Passionate about building websites that rank highly on Google and, more importantly, convert into sales, Chris firmly believes that when you’re investing thousands in your website, it needs to give you a strong return on investment, rather than be seen as a cost.

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